Sunday, April 25, 2010
Batista Leave WWE
Monday, April 19, 2010
Tonight's TNA iMPACT, Kurt Angle Opening a Cafe, Sacrifice
Final 4/2 WWE Friday Night Smackdown rating
Wednesday, April 14, 2010
TNA Impact Quarter Hour Ratings
Tuesday, April 13, 2010
New Match to Open TNA's Lockdown PPV, Rumor on Christy Hemme's New TNA Deal
WWE Smackdown Is Moving To SyFy
Monday, April 12, 2010
Sheamus Works as Face, Cody Rhodes Update, Swagger/Mysterio
7 eleven & WWE
"This is much bigger for us than what we did in the first film," he tells Marketing Daily. "For the first, it was about Slurpee; this includes Big Gulp, so it's about 10 different cups." He says retail elements include front-of-store and window banners. There is also a separate promotion with Reese's candy, which is sold at 7-Eleven.
Brody says films are just one part of the company's promotional strategy, which includes sponsorships around gaming, sports and TV programs.
"We have had success with anything that's exciting; in the case of blockbuster films, it's something where excitement is building well before the premiere," he says, adding that 7-Eleven has programs with WWE Summerslam, and a big promotion planned around a video game. "But films do very well -- no question about it. There is so much support as well from studio and distributors. It really gives lots of buzz to a property
