Sheamus Works as Face, Cody Rhodes Update, Swagger/Mysterio

Rey Mysterio vs. Jack Swagger for the World Title is being advertised for the main events of the SmackDown shows in Tennessee on May 1st and 2nd.

- Cody Rhodes has been wearing amateur wrestling head gear during the WWE European tour, to go along with the punt kick he received from Randy Orton at WrestleMania.

- After the RAW live event in Dublin this weekend, John Cena cut a promo on the hometown hero Sheamus following their match that Cena won. Cena put Sheamus over as a WWE Superstar and handed him the WWE Title. Sheamus then cut a babyface promo to the hometown crowd, laid the WWE Title down in the ring and said that was for them. The crowd popped big for Sheamus as he celebrated with the fans to end the show.

7 eleven & WWE

"This is much bigger for us than what we did in the first film," he tells Marketing Daily. "For the first, it was about Slurpee; this includes Big Gulp, so it's about 10 different cups." He says retail elements include front-of-store and window banners. There is also a separate promotion with Reese's candy, which is sold at 7-Eleven.

Brody says films are just one part of the company's promotional strategy, which includes sponsorships around gaming, sports and TV programs.

"We have had success with anything that's exciting; in the case of blockbuster films, it's something where excitement is building well before the premiere," he says, adding that 7-Eleven has programs with WWE Summerslam, and a big promotion planned around a video game. "But films do very well -- no question about it. There is so much support as well from studio and distributors. It really gives lots of buzz to a property